It's not you
A0
A5
A10
A15
A20
B0
B5
B10
B15
B20
C0
C5
C10
C15
C20
D0
D5
D10
D15
D20

It's not you

2026

The work explores the transformation of the human face through AI-driven image optimisation processes. Starting from close-up portraits, each image is repeatedly subjected to algorithms designed to enhance noise reduction, sharpness, lighting, colour temperature and facial restoration. Through the repetition of this process, the image progressively drifts away from its source, ultimately producing a face that no longer corresponds to the original person.

The project questions a deeply embedded tendency within contemporary visual culture: the constant desire to optimise one’s own image, to project an idealised version of oneself. In this context, the work presents a paradox: the more an image is refined, the further it moves away from what it is meant to represent. Algorithmic optimisation ultimately becomes a form of erasure of identity.

D0

D20

Each person is identified by a letter, while the numbers indicate the iterations applied to the original image. This nomenclature emphasises the sequential and cumulative nature of the work, positioning each image as part of a progression in which algorithmic repetition produces a gradual transformation of the face.

Technical specifications

  • Support: 310 g/m² Matte Fine Art photographic paper on Dibond aluminum
  • Image dimensions: 40 x 40 cm
  • Panel dimensions: 208 x 166 cm
  • Installation: 20 images arranged in a grid with a separation of 2 cm
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