It's not you
A0
A5
A10
A15
A20
B0
B5
B10
B15
B20
C0
C5
C10
C15
C20
D0
D5
D10
D15
D20

It's not you

2026

to feign

This work explores the transformation of the human face through processes of image optimization using artificial intelligence. Starting from close-up portraits, each image is repeatedly subjected to noise reduction algorithms, sharpening, lighting correction, color temperature adjustment, and facial restoration. The repetition of this process generates a progressive drift, producing an image that no longer corresponds to the original person.

The project questions a deeply ingrained behavior in contemporary visual culture: the constant desire to optimize one's own image, to appear a certain way. In this context, the work presents a paradox: the more one seeks to perfect an image, the further it moves away from what it represents. Algorithmic optimization ultimately becomes a form of identity erasure.

D0

D20

Each person is identified by a letter, while the numbers indicate the iterations applied to the original image. This nomenclature emphasises the sequential and cumulative nature of the work, positioning each image as part of a progression in which algorithmic repetition produces a gradual transformation of the face.

Technical specifications

  • Typology: wall installation composed of twenty pieces arranged in a grid (recommended spacing of 2 cm between pieces).
  • Procedure: sequential modification of the portrait using artificial intelligence algorithms that analyze, interpret, and enhance image quality.
  • Technique and materials: printing with pigmented inks on 100% cotton paper, matte finish, mounted on Dibond® aluminum with a floating frame.
  • Dimensions of each piece: 40 × 40 cm
  • Installation dimensions: 166 × 208 cm (height × width), including recommended spacing.
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